Sách What Great Brands Do: The Seven Brand-Building Principles That Separate The Best From The Rest pdf ebook review doc epub word wattpad prc mobi audio mp3 sách nói đọc online Tác giả: Denise Lee Yohn.
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1. Review sách What Great Brands Do: The Seven Brand-Building Principles That Separate The Best From The Rest
Sách What Great Brands Do: The Seven Brand-Building Principles That Separate The Best From The Rest ebook review pdf dowload word audio mp3 Tác giả: Denise Lee Yohn trong danh mục Sách Ngoại văn ngoại ngữ đang sale off 33% còn 460.000 ₫, đã được bán ra hơn 33 cuốn ngay sau khi lên kệ, cùng với nhận xét, đánh giá từ độc giả.
2. Thông tin sách What Great Brands Do: The Seven Brand-Building Principles That Separate The Best From The Rest
Sách What Great Brands Do: The Seven Brand-Building Principles That Separate The Best From The Rest Tác giả: Denise Lee Yohn, Công ty phát hành Wiley Nhà xuất bản Wiley ISBN-13 9781118611258 Loại bìa Hardcover.
| Công ty phát hành | Wiley |
| Nhà xuất bản | Wiley |
| ISBN-13 | 9781118611258 |
| Loại bìa | Hardcover |
3. Mô tả sách What Great Brands Do: The Seven Brand-Building Principles That Separate The Best From The Rest
It’s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn’s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world’s best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights. .